In 2020, B2B marketers in the United States were asked about their marketing plans and strategies. During the survey, it was found that 38 percent of responding B2B businesses conducted marketing activities in-house, while six percent outsourced these tasks.
Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sagefrog. (October 22, 2020). Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog. "Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020." Chart. October 22, 2020. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog. (2020). Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog. "Share of B2b Companies Who Have Dedicated In-house Marketing Teams in The United States in 2020." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog, Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020 Statista, https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/ (last visited November 17, 2024)
Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020 [Graph], Sagefrog, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/
